Case Study
Mazda
Local Legends
- SectorMobility & Transportation
- OfficeCanada
Small business owners are legends in their communities — but they had been devastated by pandemic restrictions and lockdowns — with one in five businesses at risk of permanent closure by the end of 2021. While additional closures were looming, we knew Mazda could do something meaningful, especially ahead of the holiday season. So, we asked ourselves, “what if Mazda helped rebuild legendary businesses, for good — one business at a time?”