H+K appoints Valérie Lecasble Managing Director in Paris
May 3, PARIS – Hill+Knowlton Strategies (H+K), international public relations agency, has appointed Valérie Lecasble as Managing Director of the Paris office.
“Hill+Knowlton Strategies has a great reputation in France, and it’s global reach appealed to me. I look forward to bringing my energy, my expertise and my network to add to the breadth and depth of H+K in France.“ – Valérie Lecasble, CEO, H+K France
A former journalist, Lecasble was until recently the director of the Defense Information and Communication Delegation (DICoD) and spokesperson for the Ministry of Defense.
“We are looking forward to leveraging Valérie’s considerable expertise to help our clients better communicate with their public. Valérie will be a great leader for our Paris office, which holds a special place in our international network.“ – Lars-Erik Grønntun, Global President at H+K
A graduate from the Paris Institute of Political Studies (IEP), Lecasble began her career as a journalist in print and broadcast media before taking up the role of managing director of I-Télé, French 24/7 TV news channel. She then served as vice-president of TBWA Corporate agency from 2008 to 2016. In 2016, she was appointed director of the Defense Information and Communication Delegation (DICoD) and spokesperson for the Ministry of Defense.
H+K has offices in more than 40 countries worldwide, delivering award winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Recent innovations include Flight School +, a crisis communications training and simulation tool, Better Impact™, a new approach to brand purpose and CSR, and H+K Smarter™, a behavioral science unit.